• Nature Conservation
  • Rural Development
  • Communication

Salzburg is wearing Conservation

The question „Hey, what’s that cool print on your shirt?” should be used in Salzburg more often in the future so the person wearing the shirt can talk about the exciting species currently under special conservation focus in Salzburg.

We’ve been advertising Lapwing, Skylark, Whinchat and Apollo butterfly for a year in different regions within Salzburg. Hundreds of people, children and grown-ups are now wearing these species on their shirts – encouraging their peers to engage with them.

The prints on the organic cotton T-Shirts were designed by the brilliant caricaturist Geert Gratama and printed in high-quality. That is how we made conservation not only wearable, but also stylish. T-Shirts are available at workshops in schools and at events concerning the focal species. That way we can ensure that the wearers can answer the question – passionately digressing into their newly-found fascination with “their species”.

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